Thursday, 22 August 2013

The Shrine

The basic conventions of a music video are as follow's:

  1.  The Artist will usually appear within the video. 
  2.  The song will be the soundtrack to the whole video, it will start and end when the music   starts and ends. 
  3.  Artist will usually be lip along with the lyrics. 
  4.  Artist will perform throughout; choreographed dancing, instrument and lip synching. 
  5.  Video will usually have 3 or more different locations which may change.
  6.  Costume match location.
  7.  Usually, sections of the music video will be filmed within a studio.
  8.  There are often a range of camera movements which make the video dynamic.
  9.  Video will use mostly close ups for Lip-Synch and Mid-shots/Long-shots for performance. 
  10.  The video may often use high angles.
  11.  wide range of different shot types/ angles in each location to allow for dynamics and to avoid repetition.
  12. Slow motion effect is used to create sexy or slick feel 
  13.  Concept rather than story