Thursday, 8 May 2014

3. What have you learnt from your audience feedback?

Ancillary tasks in combination with whole product:
After receiving feedback on our ancillary tasks we discovered people were confused with the composition of the whole product, all the products did not feel like they could coexist. We then decided to change what colours were in the ancillary tasks.
We chose to do this in order to have a multitude of different products that all adhere to the style sheet and house style of the other products.

 The main anomaly within the convergence of all our media product was the first magazine advertisement we made. It didn't match our final product in terms of color, it was too dark and the image we chose was a screen capture from our music video.
After receiving this feedback we decided we wanted to create something that would successfully attract the demographic of our audience whilst combining new elements and maintaining a convergence/house style of all products.


We constructed a questionnaire asking people what they thought of both the music video and auxiliary tasks.
We got back some useful information regarding our final product. All the responses strengthens the theme of the lead artist being a free-spirit. All the responses said the artist appeared to be "free at heart" and that the artist represents and attracts our demographic of audience.
The colours are a good example of how we may of attracted the right demographic of audience, apparently the reds and then the mix of colours in CD cover and advertisement present ideas of the artist being young and free-spirited.

When asked questions like what was your favourite part of the music video. Many people liked the way in which it cut to the beat; they liked the dynamic pace it created and the fact it was cutting to the beat. One of the improvements many people said could of been made was that more of the narrative was needed.

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

Conventions from real media texts

In order to make a successful music video we had to study conventions from real media texts, incorporate and take inspiration from what makes up our genres industry.

Real media texts

This is a conventional Artist advertisement. The artist is usually seen directly addressing the audience with some sort of vacant stare. This present the artist as the producer, its a professional but basic way to present yourself. There is a logo at the left side of the advertisement this will appear in all relating material to the artist and is a good way to present a professional image as well a maintaining a house-style throughout. Links to all appropriate material relating to the artist are below the logo, this allows the audience to easily go away and find out about the artist. 

 Our Advertisement

 Initially you can see their is a detachment from artist and audience. We have challenged what you would usually expect to see in an album advertisement the artist directly addressing the audience, this creates a sense of iconicity. The overall clean color pallet of greys and whites provokes feeling of precious metal as it almost seems like the artist is made from silver. The font is professional and sharp, I ensured it stayed black against the white background as it stands out to the audience with relevance to what they would expect something "futuristic" would look like, basically just minimal in content and color. We have included reviews in our advertisement, this portrays the fact that she is a trusted artist and people like her work. All the social media link are positioned at the bottom, this is appropriate as it again makes the advertisement more professional and links to the artist herself. Overall, i believe we hit our genre of deep house music on the head, and the artist photograph combined with the finish product presents exclusivity and luxury, two assets that would sell this product within our genre on the real market.

Music Video 

Conventions of a House music video 

  1. Artist performance throughout: lip synch, choreographed dancing and acting 
  2. Cut to beat: Using components of the music to cut to, beat and snare 
  3. Dynamic lighting and camera movement
  4. Location shots: a concept through performance in location
  5. Editing: Montage edit  
 Here is a good example of the choreographed dancing included in our piece. The artist is seen carrying out a dance routine in a dark room with little lighting, this is very engaging and stimulating and i works well in conjunction to the other shots.This is conventional to our genre as you would expect to see some sort of dance sequence in a house music video.
 Here is an example of the artist lip synch in our piece. These shots contain the artist in different costume, a thing that worked well here is the camera movement and montage edit, i helped create a dynamic feel and was conventional to the house music genre.
The artist did a great job of performing in our piece. The idea we wanted to portray is a "free-spirit" within the artist, she did a good job of creating this idea in terms of her performance. The energy this added to the piece can be related to the house music genre.

 I made our piece conventional in terms of cutting elements of our main song "reverse skydiving". If you consider in the first image above I have cut to the beat and in the next shot below i would have cut to the beat. So after i had cut to the beat of the drum in the track and there is also a snare after the beat that i could cut to but, i chose to enlarge the shot type on that snare.

 The effect give the piece great dynamics. Their seems to be a constant flow of energy throughout even when their are not any cuts. This is a development on the conventions you would expect from a real media project; post production teams would cut to the beat but, this type of development would have to be from someone who has control of the project. 

2. How effective is the combination of your main product and ancillary texts?

Tuesday, 26 November 2013


Initially we had to come up with a logo design. We knew we wanted to include a circle within the logo; we made this image to test out how the text and logo would look.

 After testing out the text and graphic on top of a photo we took of Rae, we chose the font of "secret code" as is was formal with a contemporary feel to it. We decided to have the text offset to the right of the circle, this presents the idea of not being normal or in-line, which is something we wanted to present within the artist.

We made our first design on the basis of the above screen shot from our music video.

This was our first product, we felt it did not represent our artist well enough. Her body language was very closed and the darkness of the image didn't present her as being young or free. This gave us the direction of collecting an image that would allow the final product to present our artist as free-spirited whilst retaining the alternative image we were trying to market the artist with.

We collected the image and decided the ancillary task had to be completely limited in nature. We achieved this by having the image directly in the center of the advertisement, we stuck and chose between two fonts whilst remaining to a limited composition of blacks, greys and whites.

Here is our completed set of ancillary tasks;
  1. The magazine advertisement
  2. The CD front cover
  3. The CD back cover
After making the first design of the magazine advertisement we knew the composition would not present the artist as being free-spirited well enough. We decided on a colors that would work well with our artist and set out collecting images of Hi-res paint in water. We collected the images and after manipulating them we had a skin to peel over our designs. The color worked well and i feel it presented our artist as not only being contemporary but, it gave a psychedelic, hippy vibe that reformed our artist and allowed us to attract a older, perhaps more sophisticated demographic.
The inside CD covers colors were inverted this presented the diversity of subject matter over the album.