Conventions from real media textsIn order to make a successful music video we had to study conventions from real media texts, incorporate and take inspiration from what makes up our genres industry.
Real media texts
This is a conventional Artist advertisement. The artist is usually seen directly addressing the audience with some sort of vacant stare. This present the artist as the producer, its a professional but basic way to present yourself. There is a logo at the left side of the advertisement this will appear in all relating material to the artist and is a good way to present a professional image as well a maintaining a house-style throughout. Links to all appropriate material relating to the artist are below the logo, this allows the audience to easily go away and find out about the artist.
Conventions of a House music video
- Artist performance throughout: lip synch, choreographed dancing and acting
- Cut to beat: Using components of the music to cut to, beat and snare
- Dynamic lighting and camera movement
- Location shots: a concept through performance in location
- Editing: Montage edit
The artist did a great job of performing in our piece. The idea we wanted to portray is a "free-spirit" within the artist, she did a good job of creating this idea in terms of her performance. The energy this added to the piece can be related to the house music genre.
The effect give the piece great dynamics. Their seems to be a constant flow of energy throughout even when their are not any cuts. This is a development on the conventions you would expect from a real media project; post production teams would cut to the beat but, this type of development would have to be from someone who has control of the project.